BUS400 — Personal and Professional Branding
Students apply personal and professional branding strategies to develop a comprehensive personal marketing and career plan. Topics include methods of conveying a consistent personal brand, career planning, job targeting, networking, personal marketing materials, effective use of social media, and involvement in targeted professional associations. Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program, BUS 395 , BUS 300 , BUS 401 , BUS 310 , BUS 344 , BUS 402 , BUS 350 , BUS 385 , BUS 403 , BUS 335 , BUS 390 , BUS 365 , BUS 360 , BUS 460 and BUS 404 ; or instructor consent. Course