BUS365 — Consumer Behavior
Examines how and why people behave as buyers. Students learn how to analyze buyer behavior, consumer motivation, perception, attitudes, and influences. Topics include cultural and social influences, advertising and salesperson influences, market segmentation, and the decision-making process. Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program, BUS 395 , BUS 300 , BUS 401 , BUS 310 , BUS 344 , BUS 402 , BUS 350 , BUS 385 and BUS 403 ; or instructor consent. Course