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BUS360 — Sales and Negotiation

5 credits · 5 hours

Students learn to integrate selling and negotiation strategies to effectively create productive buyer-seller relationships. Topics include strategic prospecting, managing the sales funnel, developing sales proposals, applying interest-based negotiations principles, and developing options for mutual gain. Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program, BUS 395 , BUS 300 , BUS 401 , BUS 310 , BUS 344 , BUS 402 , BUS 350 , BUS 385 , BUS 403 , BUS 335 , BUS 390 and BUS 365 ; or instructor consent. Recommended: BUS 159 . Course

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