BUS335 — Integrated Marketing Communications
Students learn to develop, measure, and evaluate an integrated marketing communications plan. Topics include situational and competitive analysis, target market segmentation, creative strategy, media planning and selection, budget determination, and measuring effectiveness of promotional program. Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program, BUS 395 , BUS 300 , BUS 401 , BUS 310 , BUS 344 , BUS 402 , BUS 350 , BUS 385 and BUS 403 ; or instructor consent. Course