BUS310 — Marketing Research and Analytics
Students learn to formulate marketing goals by utilizing market research methods to collect, analyze, and evaluate marketing data and information. Topics include market research methods, data analysis and interpretation, research proposals, communicating research, and strategic applications of research. Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program, BUS 395 , BUS 300 and BUS 401 ; or instructor consent. Recommended: MATH 256 . Course Fee: $100.00 Course