BUS121 — Marketing Fundamentals
Examines how to build a successful marketing strategy. Students learn to understand consumer behavior, identify target market segments, select distribution channels, price for profitability, and select promotional tactics. Emphasizes the integration of these marketing functions into an effective plan. Course
Part of
- Applied Management, BAS
- Applied Management, BAS Curriculum Map
- Business Management, AAA
- Business Management, AAA Curriculum Map
- Business Management-Entrepreneurship Certificate
- Business Management-Entrepreneurship Certificate Curriculum Map
- Business Management-Marketing and Sales Certificate
- Business Management-Retail Management Certificate
- Business Management-Retail Management Certificate Curriculum Map
- Data Analytics and Software Development, AAS-T
- Data Analytics and Software Development, AAS-T Business Management Track Curriculum Map
- Marketing and Entrepreneurship, BAS
- Marketing and Entrepreneurship, BAS Curriculum Map