MAR3232 — Retailing Management II
MAR 3232 - Retailing Management II MAR 3232 - Retailing Management II 3 credits This course examines both retail management fundamentals and applied leadership activities that focus on maximizing store profits by developing and maintaining an effective retail value chain. Experiential learning, case studies, and individual projects will focus on strategic planning, forecasting staffing needs, utilizing Key Performance Indicators, controlling costs, managing inventory and in-stocks, loss prevention and shrinkage, store layout and design, location, organizational culture, and facility management.
Prerequisites: ENC1101, ENC1102