BUMA 125 — Marketing Research Units: 3
This course provides information for decision-making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision-making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. Lecture Hours: 54 Lab Hours: None Repeatable: No Grading: Letter Prerequisite: None Advisory: BUMA 027. Limitation on enrollment: None Transfer Status: CSU Degree Applicable: AA/AS COD GE: None CalGETC: None
Prerequisites: BUMA 027