BUHM 024 — Hospitality Sales and Marketing Units: 3
This class will introduce students to the trends shaping the lodging and foodservice industries, including technology and social media, marketing to Millennials, sustainability, and the "farm-to-fork" movement. Sales and prospecting techniques, the Marketing plan, marketing to various customer segments, distribution, revenue management, marketing for restaurants, and catered events, and customer relationship management will be discussed in this class. Lecture Hours: 54 Lab Hours: None Repeatable: No Grading: Letter Prerequisite: None Advisory: BUHM 050. Limitation on enrollment: None Transfer Status: CSU Degree Applicable: AA/AS COD GE: None CalGETC: None
Prerequisites: BUHM 050