MKTC1150 — Consumer and Professional Buying Behavior
MKTC 1150 - Consumer and Professional Buying Behavior MKTC 1150 - Consumer and Professional Buying Behavior 3 Credits Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or business buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Students gain knowledge including organizational structure, business-to-business buying behavior, and understanding and influencng multiple decision makers. Learning