MKTC1100 — Fundamentals of Sales
MKTC 1100 - Fundamentals of Sales MKTC 1100 - Fundamentals of Sales 3 Credits Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. Students will learn to apply these principles and techniques of persuasion to the tasks of selling themselves, ideas, services and merchandise. Techniques include prospecting and qualifying, planning and pre–approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service, follw-up with the customer, and customer relationship management (CRM). Learning