MKT228 — Promotion

3 credits · 3 hours

MKT 228 - Promotion MKT 228 - Promotion Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry. Prerequisites: Prerequisites of EDE 10 if indicated by placement and MKT 100

Prerequisites: EDE10, MKT100

Part of

• Marketing - Electronic Commerce Specialization,
• Marketing - Marketing Specialization,
• Technical Studies Venture Creation and Management
• Small Business Management

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