BADM 210 — Advertising I
This course includes a brief history of advertising and then focuses on the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.
Part of
- Liberal Arts (Marketing & Management)
- Horticulture AAS
- Advertising and Marketing AAS
- Advertising and Marketing Certificate
- Accounting Technology AAS
- Administrative Office Professional AAS
- Administrative Support Specialist Certificate
- Small Business Management AAS
- Small Business Management Certificate
- Paraprofessional Education Early Childhood AAS
- Photography AAS