BADM 201 — Principles of Marketing
An introductory course which incorporates both traditional and contemporary aspects of marketing. Topics include environmental analysis and marketing research, consumer analysis, product (service) planning, distribution planning, price planning, promotion planning, social responsibility, and marketing management.
Part of
- Liberal Arts (Business Administration)
- Liberal Arts (Marketing & Management)
- Horticulture AAS
- Advertising and Marketing AAS
- Advertising and Marketing Certificate
- Accounting Technology AAS
- Administrative Office Professional AAS
- Administrative Support Specialist Certificate
- Small Business Management AAS
- Small Business Management Certificate
- Paraprofessional Education Early Childhood AAS
- Photography AAS
- Small Unmanned Aircraft Systems Certificate (UAS)