BUS 201 — C Small Business Promotion 3 Units

(Formerly MKT 201 C) Term hours: 54 lecture. This course focuses on the techniques used to promote a small business and develop its marketing strategy. Its emphasis is on creating a marketing plan and devising affordable and effective ways to communicate with customers through media and the Internet, sales promotion, public relations and publicity, brochures, direct mail, and other methods. (CSU)