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COMM1304 — Introduction to Public Relations

3 credits · 3 hours

COMM 1304 - Introduction to Public Relations COMM 1304 - Introduction to Public Relations A comprehensive survey of public relations principles and practices: fact-finding, planning and programming, action and communication, evaluation. This course covers relationships between organizations and their publics, and the effective use of media. Students will plan a complete public relations program. Prerequisite: ENG 1010 and basic computer literacy Elective Code(s): HUM, LART Previous: COM* 201

Prerequisites: ENG1010

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