BMKT2410 — Principles of Advertising
BMKT 2410 - Principles of Advertising BMKT 2410 - Principles of Advertising An exploration of the principles and application of advertising. Topics include advertising, research, planning, ad creation, media planning /campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the class coursework. Course covers traditional through digital and personal media including mobile. Prerequisite: ENG 1010 with a grade of C- or higher Elective Code(s): BUS Previous: BMK* 230, BMK* 241
Prerequisites: ENG1010