BMKT2160 — Digital Marketing
BMKT 2160 - Digital Marketing BMKT 2160 - Digital Marketing Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The course will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. Computer skills are necessary. Prerequisite: ENG 1010 with a grade of C- or higher Elective Code(s): BUS Previous: BMK* 216
Prerequisites: ENG1010