BMKT2140 — International Marketing
BMKT 2140 - International Marketing BMKT 2140 - International Marketing An analysis of the techniques, procedures, and strategies used by multinational firms. Emphasis on the economic, cultural, political/legal and technological factors that influence the marketing of consumer and business goods. Methods and sources of data for determining products to sell and countries in which to sell them are studied. Prerequisite: BMKT 2010 with a grade of C- or higher Elective Code(s): BUS Previous: BMK* 214
Prerequisites: BMKT2010