BMGT 200 — F,S
Principles of Marketing (3-0) 3 Credits This course is an introduction to the marketing process and organization of different types of businesses. The focus is on the identification of the marketing techniques and attitudes necessary to make a marketing plan successful. This course provides a detailed examination of the strategies necessary for businesses to compete in today’s environment. This class will also examine various marketing tactics including pricing, promotion, advertising, and salesmanship.