MTT 160 — General Metals
Total Units: 33 MARKETING The program is designed to provide students with the opportunity to obtain a degree or certificate in marketing. The student will explore opportunities in the marketing field, acquire basic marketing terminology, apply marketing concepts to the role of marketing in society and in the business firm, and balance factors that influence marketing decision-making in the global economy. Competency will be measured by examinations, projects, and case problems. Program Learning Outcomes: Upon successful completion of the degree or certificate program, students will be able to: • Understand and utilize a comprehensive vocabulary of business/ marketing terms. • Communicate effectively in a variety of business situations, both orally and in writing. • Develop the critical thinking skills necessary to address complex business/marketing issues. • Demonstrate an understanding of the integrated business/ marketing planning process. Business: Marketing Program Requirements for A.S. Degree: Required Core: 22 units BUS 1 12 Advertising (3) BUS 1 14 Marketing (3)