MAR4046 — Advertising & Promotion Management
MAR 4046 - Advertising & Promotion Management MAR 4046 - Advertising & Promotion Management 3.0 Credits Analyzes advertising and promotion principles and practices from the marketing manager’s point of view. Topics include market analysis and target audiences as a planning phase of the advertising program, promotional
Prerequisites: MAR3026, MAN3028, MAR-446, LEC45