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IMD4003 — Digital Campaign

3 credits · 3 hours

IMD 4003 - Digital Campaign IMD 4003 - Digital Campaign 3.0 Credits Students will develop a digital marketing campaign for a business of their choice, which utilizes appropriate content and digital platforms for distribution to target audiences. This campaign requires developing and communicating consistent brand identity, implementing marketing and advertising strategies across diverse media platforms, and developing creative content that not only meets the

Prerequisites: IMD3007, IMD3008

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