IMD3008 — Advertising Campaigns
IMD 3008 - Advertising Campaigns IMD 3008 - Advertising Campaigns 3.0 Credits This course utilizes analytic data to generate a brand’s marketing goals for future planning campaigns and budgeting purposes. Analytical tools, such as effectiveness and productivity metrics, attribution modeling, and survey groups will be applied to utilize assets in the most effective manner. LEC 45 Contact hrs