BU225 — Marketing
BU225 - Marketing BU225 - Marketing 3 Credit(s) Marketing is all around us. We are constantly being marketed to, so let us take a look at the marketing concept and the reasoning behind all of the adds with which we are bombarded daily. This class looks at marketing from the business perspective as well as the consumer’s perspective.You will examine the consumer decision-making process, marketing research, market segmentation, target markets, the marketing mix, ethical obligations of marketers, and more. You will create an advertisement, conduct marketing research on a business of your choice, and gain knowledge of the tactics marketers use to connect with their target market. Bucket #7 - Institutionally Designated Area BUS1030 Book Requirements: Y Transfer: Y Online: Y