MRKG 1311 — Principles of Marketing

Course Title: Principles of Marketing 3-0-0 Instructional Materials: $0 Semester Offered: Fall, Spring Modality: Face to Face, Distance Learning Location: Beeville, Alice, Kingsville, Pleasanton Pre-Requisite: None TSI Requirements: None Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues