BUS 260 — Principles of Marketing BUS 260 5 Credits/Units

Introduction to concepts of marketing, with practical emphasis on the research, evaluation, and segmentation of markets. Focus on behavior of consumer and organizational buyers. Activities include developing a marketing plan to include product planning, pricing, promoting, and placement. [GE][PNP]

Part of

• Business Administration (AAS)(Plan Code: BAMBUAPT)
• Small Business Management (CP)(Plan Code: SBMSMC45)
• Marketing (AAS)(Plan Code: SALMAAPT)

Source ↗

← back to clark catalog