BUS 117 — Advertising BUS 117 3 Credits/Units

Introduction to advertising. Topics include the problems faced by advertisers and their agencies, along with the policies and procedures for solutions in the development of advertising objectives and strategies, selection of media, determination of budgeting methods, and preparation of copy and layout for effective results. [GE][PNP]

Part of

• Marketing (AAS)(Plan Code: SALMAAPT)
• Marketing (CP)(Plan Code: SALMAC45)

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