MKTG 2500 — Exploring Social Media
This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.
Prerequisites: MKTG 1100
Part of
- Business Management Associate of Applied Science Degree
- Business Management Diploma
- Business Technology Associate of Applied Science Degree
- Business Technology Diploma
- Social Media Specialist
- Marketing Management Associate of Applied Science Degree
- Marketing Management Diploma
- Real Estate Professional
- Social Media Specialist Certificate
- Technical Specialist Certificate