MAR3700 — Digital Marketing
MAR3700 - Digital Marketing MAR3700 - Digital Marketing This course explores the critical aspects of digital marketing, including its impact on the marketing ecosystem, the supply chain, and evolving business models. Students will learn to develop, evaluate, and optimize digital marketing programs, including search engine marketing, social media marketing, paid advertising, and email campaigns. The course also covers customer service, content marketing, and strategies for customer relationship development and retention. Terms Classification: Baccalaureate