BA 110 — Advertising

3 credits · 3 hours

This course covers the study of magazine, newspaper, radio, billboard, direct mail, and other special forms of publicity. Problems of space, type, copy, and the preparation of the complete layout are discussed. The principles of effective techniques with ample practice in the preparation of different types of advertisements will be covered.

Part of

• Applied Photography (CERT)
• Business Administration: Business Marketing (A.A.)
• Business Administration: Business Marketing (CERT)
• Business Administration: International Business (A.A.)

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