MKTG2080 — Retailing Principles and Practices
MKTG 2080 - Retailing Principles and Practices MKTG 2080 - Retailing Principles and Practices Hours/Week: Lecture 3 Course Description: This course introduces students to retailing strategies that include an examination of various types of retailing options available to consumers today. It addresses “brick-and-mortar” retail stores in conventional shopping areas as well as “bricks-and-clicks” where store retailers also maintain an online presence. Topics include consumer behavior, store organization, store, and non-store retailing trends, technological advances in logistics, inventory control, and customer service delivery. MnTC Goals N/A Major Content Retail Strategy Owning or managing a retail business Evolving retail environments Types of retailers Customer buying behavior Information systems and supply chain management Human resource and store management Merchandise management Customer relationship management Establishing and maintaining a retail brand image Store layout, design, atmospherics, and visual merchandising Planning for the future - trend analysis and forecasting Learning