MKTG2065 — Principles of Social Media Marketing
MKTG 2065 - Principles of Social Media Marketing MKTG 2065 - Principles of Social Media Marketing Hours/Week: Lecture 3 Course Description: This course focuses on social media marketing in business including the use of various tools and social media marketing strategies to improve communication and brand messaging between a business or organization and various target markets and stakeholders. Topics include search engine optimization, increasing web traffic, tools and services, social networking platforms, blogging, affiliate advertising, etc. to market products/services to target audiences. The course also focuses on strategies for using social media as well as best practices, communication methods and various options of choice. Ethical issues as well as day-to-day management and implementation of social media marketing activities are included. MnTC Goals N/A Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher. Major Content Social media as a component of an integrated marketing plan Protecting and managing trademarks, brands and intellectual property in an online environment. History/origin/trends of social media Social media tools su
Part of
- Marketing Communications Technology, AAS
- Marketing Management, AAS
- Photographic Careers, AAS
- Marketing Specialty Diploma
- Photographic Careers Diploma
- Entrepreneurial Certificate
- Marketing Certificate
- Online Video Content Creator Certificate
- Social Media Marketing Certificate
- Solar Sales and Marketing Certificate