MKTG2060 — Relationship Selling
MKTG 2060 - Relationship Selling MKTG 2060 - Relationship Selling Hours/Week: Lecture 3 Course Description: This course provides comprehensive coverage of contemporary professional selling with an emphasis on a trust-based relationship sales philosophy. Topics include an overview of relationship selling, methods of building effective communication skills, and an exploration of sales careers. Techniques to initiate customer relationships and better understand the buyer’s needs while gaining trust and understanding and establishing solid relationships will also be covered. MnTC Goals N/A Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher. Major Content Overview of Personal Selling Addressing Concerns and Earning Commitment Building Trust and Sales Ethics Communication Skills Expanding Customer Relationships Explore Sales Careers Making the Sales Call: Creating and Communicating Values Planning Sales Dialogues and Presentation Strategic Prospecting and Preparing for Sales Dialogue Understanding Buyers Adding Value: Self-Leadership and Teamwork Learning