MKTG2055 — Digital Marketing Fundamentals
MKTG 2055 - Digital Marketing Fundamentals MKTG 2055 - Digital Marketing Fundamentals Hours/Week: Lecture 3 Course Description: This course introduces the basic tools for electronic marketing in business-to-consumer (B2C) and business-to-business (B2B) contexts. Course assignments and activities provide opportunities to explore e-commerce, e-business, digital marketing, and identify elements of an e-marketing plan. Topics include basic e-commerce processes and translating marketing strategies into accessible, attractive, and profitable options for consumers. MnTC Goals None. Recommendation: MKTG 2050 . Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher. Major Content Back end integration Business-to-business (B2B) marketing strategies Business-to-consumer (B2C) marketing strategies Channel constraints Consumer acceptance and trust Describe security issues E-marketing planning E-tools Entrepreneurial opportunities History of e-marketing – e-commerce development Logistical and fulfillment challenges Site design Strategic options for internet (B2B) businesses Traffic building Value-adding customer service strategies Learning