MKTG2050 — Principles of Marketing
MKTG 2050 - Principles of Marketing MKTG 2050 - Principles of Marketing Hours/Week: Lecture 3 Lab 0 Course Description: In a consumer-driven marketplace, the successful conception, pricing, promotion, and distribution of products and services depends on scanning the competitive environment; analyzing the constraints affecting marketing decision making; and identifying profitable, effective marketing strategies and tactics. This course provides the foundation for more specialized courses in business and marketing. MnTC Goals None Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher. Major Content Role of marketing Strategic marketing process Environmental scanning and SWOT analysis Branding and brand identity The marketing environment -ethics and social responsibility Global marketing Consumer behavior and decision making Relationship marketing Business marketing Market segmentation, targeting, and positioning Marketing research, decision-support systems forecasting Product concepts, development and management, packaging Service and nonprofit marketing Marketing channels, supply chain management, and retailing Integrated Marketing Communi
Part of
- Accounting Transfer Pathway, AS
- Business Transfer Pathway, AS
- Business Management, AAS
- Marketing Communications Technology, AAS
- Marketing Management, AAS
- Photographic Careers, AAS
- Marketing Specialty Diploma
- Photographic Careers Diploma
- Academic English Proficiency Certificate
- Entrepreneurial Certificate
- Marketing Certificate
- Social Media Marketing Certificate
- Solar Sales and Marketing Certificate