MKTG2035 — Marketing Research Fundamentals
MKTG 2035 - Marketing Research Fundamentals MKTG 2035 - Marketing Research Fundamentals Hours/Week: Lecture 3 Course Description: Marketing research is the heart of the process that connects the marketer to the consumer, customer, or end user. This course focuses on the tools needed to better understand and serve customers and make more accurate and informed business decisions. Course topics include identifying current target customers, tracking marketplace trends and opportunities, understanding target markets, and determining strategies for product, pricing, distribution, and promotion. MnTC Goals N/A Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher. Major Content Constructing Effective Data Collection Tools Data Analysis Marketing Research Fundamentals Primary and Secondary Data Collection Research Design and Methodologies Research Problem Formulation Research Report Elements Learning