MKTG2020 — Negotiation Strategies
MKTG 2020 - Negotiation Strategies MKTG 2020 - Negotiation Strategies Hours/Week: Lecture 3 Lab 0 Course Description: Negotiating is a fundamental skill that can be learned. This course introduces students to the techniques and tactics employed by professionals in a variety of business transactions. Course activities provide opportunities to plan goals and strategies; negotiate to a conclusion; and analyze and discuss results. The skill of principled negotiation is used regularly by people engaged in business but is often overlooked by the same people in the conduct of their daily lives, where it can influence and facilitate a number of important human activities. MnTC Goals None Major Content Identifying opportunities for negotiations Characteristics of a successful negotiator Developing a win/win philosophy Planning and preparing for negotiations Principled negotiation Understanding the differences between disagreement and conflict Case studies and scenarios Critical mistakes in negotiating Strategies and tactics Learning