MKTG2005 — Entrepreneurship Fundamentals
MKTG 2005 - Entrepreneurship Fundamentals MKTG 2005 - Entrepreneurship Fundamentals Hours/Week: Lecture 3 Course Description: This course emphasizes basic elements that potential entrepreneurs must consider in preparation for launching a new business venture. It focuses on the tasks involved with the launch of a business, product, and /or service – financial planning, market planning and research, advertising, and project management. Course topics include investigating ethics, succession planning, and other essentials needed to create a unique business plan. Course assignments and activities provide students with the opportunity to apply their knowledge and expertise in a particular interest area with business potential. MnTC Goals N/A Major Content Defining entrepreneurship Who are entrepreneurs and what is entrepreneurship? Trends and their impacts - Internet and e-commerce Process approaches Intrapreneurship - corporate obstacles, strategies, structures and climate Developing an effective business plan Elements of a business plan Assessment and evaluation of opportunities New venture development Feasibility studies Entrepreneurial perspectives Entrepreneurial characteristics and behaviors Risk confrontation Steps to creativity and innovation - developing a creative climate Environmental assessment Assessment and preparation Environmental scanning Regulatory impact Industry analysis Ethics and social responsibility Ethics and social responsibility Ethical business decisions