MKTG1066 — Event, Convention, and Meeting Planning
MKTG 1066 - Event, Convention, and Meeting Planning MKTG 1066 - Event, Convention, and Meeting Planning Hours/Week: Lecture 3 Course Description: This course provides necessary background for the planning of special events, conventions, and meetings for businesses and non-profit community organizations. The course explores effective planning as a dynamic process that includes organizational mission and goal setting, audience targeting, branding, effective marketing communications, sponsorship development, program planning, logistics, risk management, crisis planning, and a variety of other elements that ensure safety, service, entertainment, and satisfaction for all event stakeholders and participants. MnTC Goals None. Recommendation: MKTG 2050 and MKTG 2063 Major Content Anatomy of an Event/Convention and/or Meeting Accommodating Audiences, ADA Issues Ancillary Programs - Sponsorships, Partnerships, Alliances Coordinating the Overall Environment Event Element Assessment Food and Beverage Operations Fundamentals of Event/Convention and/or Meeting Production Knowledge Management Marketing Messages Providing Infrastructure Safe Operations Site Selection and Development Staging an Entertainment Experience Strategies for Successful Implementation Targeting the Audience Vendors and Volunteers Learning
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