MKTG1043 — Fashion Marketing Essentials
MKTG 1043 - Fashion Marketing Essentials MKTG 1043 - Fashion Marketing Essentials Hours/Week: Lecture 3 Course Description: This course focuses on the history, traditions, and trends in the global fashion industry - from haute couture design to budget-priced, mass-market apparel and accessories. Course topics include textiles, fabrication, and production processes, and selling tools such as fashion terminology, apparel design elements, and color trends that increase retail sales and profitability. Assignments and activities provide opportunities to explore the psychological, sociological, and ethical factors influencing both producer and consumer behavior while guiding contemporary marketing strategy in all aspects of the business of apparel, accessories, and fashion. MnTC Goals N/A Major Content Historic and contemporary fashion designs and designers Current trends Economic, sociological, and psychological influences on fashion acceptance and trends Ethical issues in global production and marketing Fashion construction methods, materials, design details Fashion-related vocabulary a global perspective Forecasting trends Historic and recurring fashion cycles Leaders, innovators, and trendsetters Steps in the manufacturing, distribution, and marketing progression Learning