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MKTG1025 — Building Your Personal and Professional Brand

3 credits · 3 hours

MKTG 1025 - Building Your Personal and Professional Brand MKTG 1025 - Building Your Personal and Professional Brand Hours/Week: Lecture 3 Course Description: This course encourages students to take a personal approach to professional development by exploring marketing/business or other industry trends and selecting a marketing/business or another career pathway appropriate for them based on their individual strengths and interests. Course assignments and activities provide opportunities to create a professional development career plan incorporating career goals in marketing, business, entrepreneurship, or another career field and to build a personal and professional brand. Course content focuses on ing students develop and improve skills in personal development, leadership, networking, workplace motivation, team building, and time and stress management. This course would be beneficial to students at the beginning of their careers in marketing, business, or entrepreneurship as well as students transitioning to a new career. MnTC Goals N/A Major Content Workplace culture, climate and their impact on employee behavior Leadership and motivation Teamwork Effective time management strategies Effective stress management strategies Conflict management Professional career opportunities Personal interests, aptitude exploration and reflection Career planning tools and strategies Building professional development networks Ethics and leadership Marketing yourself Mindfulness for stress ma

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