MKTG1020 — Visual Merchandising and Store Planning
MKTG 1020 - Visual Merchandising and Store Planning MKTG 1020 - Visual Merchandising and Store Planning Hours/Week: Lecture 3 Course Description: This course emphasizes merchandise presentation, visual merchandising display, and store design as tools to attract customers and clients and sell products and services. The course will explore building brands in conventional retail settings as well as non-traditional venues such as pop-up shops, special events, and trade shows. The course stresses using creativity and innovation to build a harmonious brand image to delight customers. Course assignments and activities provide opportunities to apply the principles and elements of design to create appealing storefronts, floor plans, wall elevations, visual merchandising displays, fixture layouts, and lighting plans. The course will also guide students in planning special events that communicate brand images and create displays and spaces that appeal to consumers and clients. MnTC Goals N/A Learning