PHE 249 — Health Literacy and Promotion: Making the Connection to Action (3 Credits)
Explores health literacy and media processes to design effective verbal and nonverbal health communication messages for diverse audiences. Utilizes behavior change and communication theories to translate health and science data into actionable messaging. Examines culturally specific adaptations to meet the needs of diverse populations. Covers key concepts in health promotion including community assessment, data-driven decision-making, resource identification, intervention strategies, and evaluation. Emphasizes the importance of vetting information, navigating varying belief systems, and using digital platforms—including social media—to communicate health information effectively and respectfully.