MKT282 — Principles of E-Commerce

MKT 282 - Principles of E-Commerce MKT 282 - Principles of E-Commerce 3 credits Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture: 3 hours per week.

Part of

• Business Management, AAS
• Business Management, Digital Marketing Specialization, AAS
• Digital Marketing, CSC

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