MKT228 — Promotion

MKT 228 - Promotion MKT 228 - Promotion 3 credits Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry. Lecture: 3 hours per week.

Part of

• Business Management, Digital Marketing Specialization, AAS
• Digital Marketing, CSC

Source ↗

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