MKT220 — Principles of Advertising
MKT 220 - Principles of Advertising MKT 220 - Principles of Advertising 3 credits Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media. Lecture: 3 hours per week.