MKT-120 — Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Part of

• A25800FS – Accounting and Finance
• A25800UA – Accounting and Finance
• A25800WC – Accounting and Finance
• A25120BA – Business Administration: General Business Administration Pathway
• A25120MH – Business Administration Pathway to Mars Hill
• A25120MR – Business Administration: Marketing Pathway
• A25120PA – Business Administration - Public Administration Pathway
• A25120UA – Business Administration: Pathway to UNCA
• C25120BA – Business Administration - Basic Certificate
• C25120GD – Business Administration - Digital Marketing and Graphic Design Certificate
• C25120M – Business Administration: Marketing Certificate
• C25120MP – Business Administration - Marketing CCP Certificate
• C25120P – Business Admin - CCP Basic Certificate
• A55140 – Cosmetology
• A25370 – Office Management
• A25120 – Business Administration - Combined Pathways

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