MKTG461 — Marketing Research II
5 CR This advanced marketing course builds on the research process introduced in MKTG 261 : Marketing Research I. Students will continue working with local businesses to identify marketing challenges, formulate research problems, design an approach to data collection, handle data sets and derive insights, and make the insights actionable to stakeholders. 0) or better and admission to the BAS Digital Marketing or BAS Business Management & Technology, or permission of the instructor. Course
Prerequisites: MKTG261