MKTG434 — Branding
5 CR This marketing course builds on ideas explored in earlier classes, expanding the promotional aspect of communicating ideas with customers to a larger brand identity-building framework. Students will consider successful branding case studies, and then craft their own brand along with appropriate marketing materials in this innovative course. 0) or better and admission to the BAS Digital Marketing program, or permission of the instructor. Course
Prerequisites: MKTG234